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Black Social Dance in Television Advertising: An Analytical History

Carla Stalling Huntington




[PDF.zo90] Black Social Dance in Television Advertising: An Analytical History

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 | #2811043 in eBooks |  2011-07-28 |  2011-07-28 | File type: PDF

|| |Black SocialDance in Television Advertising: An Analytical History, by Carla StallingHuntington "... an interesting meld of dance theory and history with commercial need.To say this sheds light on cultural history is putting it mildly--some of the

The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consist...

You easily download any file type for your device.Black Social Dance in Television Advertising: An Analytical History   |  Carla Stalling Huntington. I really enjoyed this book and have already told so many people about it!

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