[PDF.64yp] Brandjam: Humanizing Brands Through Emotional Design
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Brandjam: Humanizing Brands Through Emotional Design
Marc Gobe
[PDF.vk97] Brandjam: Humanizing Brands Through Emotional Design
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| #1380090 in eBooks | 2010-06-09 | 2010-06-29 | File type: PDF||0 of 6 people found the following review helpful.| Brandjam: Right on the money!|By Stephan Sigaud|Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.
Stephan Sigaud, ||"A revealing look at the inner workings and potential future of branding." (Entrepreneur )|About the Author|
Marc Gobé is the cofounder and former CEO of Desgrippes Gobé, one of the top ten brandin
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his meta...
You can specify the type of files you want, for your gadget.Brandjam: Humanizing Brands Through Emotional Design | Marc Gobe. Which are the reasons I like to read books. Great story by a great author.
