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Building Design Strategy: Using Design to Achieve Key Business Objectives

Thomas Lockwood, Thomas Walton




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 | #1233923 in eBooks |  2010-06-09 |  2010-06-29 | File type: PDF

||13 of 14 people found the following review helpful.| Doesn't delve deeply enough|By Binnur Al-Kazily|True to its objective, "how can design be used to solve business problems", this book pulls together a collection of articles (mostly from the last decade) that examine the concept of design and its application in varying business situations: building business strategy, applying to innovation process, product design, creating lo|About the Author|Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management . A f

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help grow...

You easily download any file type for your device.Building Design Strategy: Using Design to Achieve Key Business Objectives   |  Thomas Lockwood, Thomas Walton.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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