[PDF.31du] Living Room Wars: Rethinking Media Audiences

Living Room Wars: Rethinking Media Audiences

[PDF.nb95] Living Room Wars: Rethinking Media Audiences

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 | #2624700 in eBooks |  2006-07-13 |  2006-07-13 | File type: PDF

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||6 of 6 people found the following review helpful.| Living Room Wars. Rethinking media audiences for a postmoder|By A Customer|Written within the tradition of cultural and media studies, this book offers a wonderful resource for those interested in critical approaches to ethnographic sudies on audiences. The four chapters that constitute the first section present an in depth critical discussion of the assumptions of previou| |'This is an excellent collection of essays, bringing together work which has helped establis Ien Ang as one of the leading figures working in cultural studies.' |I The Year's Work 96|About the Author|Ien Ang is Senior Lect

Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
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