[PDF.80np] Rock Brands: Selling Sound in a Media Saturated Culture

Rock Brands: Selling Sound in a Media Saturated Culture

[PDF.ib77] Rock Brands: Selling Sound in a Media Saturated Culture

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 | #2412480 in eBooks |  2010-12-22 |  2010-12-22 | File type: PDF

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||2 of 2 people found the following review helpful.| Music and technology have changed the marketplace.|By musicadvguru|This 17-chapter book offers a look at just how much marketing and branding and finding your niche have to do with whether you make it or not in the music biz, which is one of the fastest changing industries out there due to technological innovations, video gaming, reality TV and social networking. It's got some| |As a rock critic―a lifelong fan who has had the privilege of seeing his passion become his profession―I abhor the very notion that the music should be viewed as commerce as well as art, and that musicians need to think of "branding" to assure a long and fr

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated mark...

You easily download any file type for your device.Rock Brands: Selling Sound in a Media Saturated Culture   |  From Lexington Books.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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