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Strategic Pricing for the Arts
Michael Rushton
[PDF.ck69] Strategic Pricing for the Arts
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| #1593555 in eBooks | 2014-07-11 | 2014-07-11 | File type: PDF||1 of 1 people found the following review helpful.| Required Reading|By Kevin R Patterson|Even if you think you know everthing there is to know about pricing in the arts Mr. Rushton gives you something more to think about. This is a book that should be required reading for everyone in the nonprofit arts sector.|||'This book is essential reading for anyone involved with Art’s Management. Michael Rushton provides the first comprehensive guide to setting prices in the Art’s markets - a toolkit of advice in understanding how to determine ticket prices,
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to...
You easily download any file type for your device.Strategic Pricing for the Arts | Michael Rushton. I really enjoyed this book and have already told so many people about it!
